THE OPPORTUNITY
Producer of high-protein snack products based in Los Angeles, California. The company's products include protein-enhanced cookies and brownies with vegetable protein and fiber sold through a broad range of retail, grocery and online channels, enabling its clients with healthy snacks for their daily protein.

OUR WORK

Tired of the same protein options, they envisioned incorporating protein into their favorite breakfast or snack foods. They approached Jack with the request to formulate a high protein and fiber  Blueberry and Banana muffin.

Identifying the ideal protein source proved challenging, emphasizing the importance of taste over overpowering protein flavors. The challenge involved achieving 15g without compromising the muffin's texture and flavor. Baking revealed that increasing protein could result in a denser and less fluffy muffin, presenting valuable insights.

THE RESULT

ON Gold Standard 100% Whey launched in GNC stores in 2019 and distribution is now expanding to other retailers across the country. Initial consumer feedback is extremely positive.