The Opportunity

Since 2003, Navitas Naturals, a Novato-based company, has been offering plant-based, nutrient-dense superfood ingredients and snacks. Staying committed to discovering ancient, indigenous foods and supporting environmentally friendly agricultural practices

Our Work

In its earlier stages, Navitas Naturals primarily focused on superfood ingredients but aspired to expand into the Consumer Packaged Goods (CPG) snack sector. Through ideation and utilizing their diverse ingredient offerings, they innovatively introduced shapes and piece sizes, featuring ingredients such as dates, cacao, and goji berry.

The Result

These minimally processed, date-based snacks, enriched with superfood ingredients, have gained popularity, particularly at Whole Foods. They serve as a convenient and healthy grab-and-go option for individuals seeking nutritious choices.